How-To: Get Editors to Open Your Pitch Email

There’s nothing worse than feeling like you’ve nailed a pitch, only to send it off and hear… nothing. No reply, no bounceback, just silence. It’s easy to assume your idea flopped, but often, the real issue is much simpler: your email didn’t even get opened.

Editors are busy, genuinely. Our inboxes are chaotic, and when a story lands that we do want covered, we’re often searching our inbox for contributors we already know, or names that stick. So if you’re not making yourself easy to find, you’re already making our jobs harder – and yours too.

In this feature, the BRICKS team shares our tips on how to pitch effectively. Not just writing well, but actually getting your work seen. From searchable subject lines to email etiquette, here’s how to stand out in a cluttered inbox.