Beyond the Runway: 404 Studio’s Business Journey from Handmade Vision to Fashion Brand

This week, Anaïs Vauxcelles (S'ouvre dans une nouvelle fenêtre) of 404 Studio (S'ouvre dans une nouvelle fenêtre) shares the story behind building her independent fashion label.

From the challenges of scaling handmade production to the complexities of staying authentic in a fast-paced digital world, here's how 404 Studio carved a distinctive path, from dressing Charli XCX to collaborating with adidas.