Demand Reaction Management System Market Size 2025 Manufacturers, Types, Applications, Share, Growth Rate and Forecast 2032
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The Demand Reaction Management System market is projected to grow significantly, driven by global energy efficiency initiatives and smart grid expansion. The market valuation is expected to reach approximately USD 12.5 Billion by 2032, up from USD 3.5 Billion in 2025. This growth trajectory indicates a robust Compound Annual Growth Rate (CAGR) of around 19.8% during the forecast period from 2025 to 2032.
The impressive CAGR reflects the increasing adoption of demand response programs across various sectors, aiming to optimize energy consumption and reduce peak load. Government regulations, technological advancements in smart meters, and the rising integration of renewable energy sources are key factors contributing to this substantial market expansion. The projected market size underscores the critical role Demand Reaction Management Systems will play in future energy landscapes.
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What important stages has the market gone through, and what is its current standing?
The Demand Reaction Management System (DRMS) market has evolved significantly, marked by several key milestones that have shaped its current landscape and underscore its critical importance in modern energy management. Early developments focused on rudimentary load shedding, primarily in industrial settings, to prevent grid instability during peak demand. The advent of smart grid technologies and advanced metering infrastructure (AMI) represented a pivotal shift, enabling more sophisticated and automated demand response capabilities. This technological leap allowed for real-time communication between utilities and consumers, paving the way for dynamic pricing and incentive-based programs.
Subsequently, the integration of artificial intelligence (AI) and machine learning (ML) has further revolutionized DRMS, moving beyond simple load reduction to predictive analytics and optimized energy scheduling. These advancements allow DRMS to anticipate demand fluctuations, integrate renewable energy sources more effectively, and offer personalized energy management solutions to end-users. Currently, DRMS is not merely an energy-saving tool but a cornerstone of grid modernization, contributing to reliability, sustainability, and economic efficiency within the energy sector. Its importance lies in its ability to balance supply and demand dynamically, reduce the need for costly peak power generation, and foster greater consumer participation in energy management.
Early 2000s: Initial pilot programs for interruptible load services in industrial sectors.
Mid-2000s: Introduction of advanced metering infrastructure (AMI) and smart meters.
Late 2000s: Development of open standards and protocols for demand response communication.
Early 2010s: Expansion of utility-sponsored residential and commercial DR programs.
Mid-2010s: Integration of cloud-based platforms and data analytics for DR optimization.
Late 2010s: Emergence of AI and machine learning for predictive demand response.
Current: DRMS as a core component of smart grid operations, facilitating renewable integration and grid stability.
Current: Essential for reducing carbon emissions by optimizing energy use and reducing reliance on fossil fuel peaker plants.
Current: Enhancing grid resilience and reducing infrastructure investment needs.
Which underlying trends are responsible for the current and future growth of the Demand Reaction Management System Market?
The growth of the Demand Reaction Management System (DRMS) market is propelled by a confluence of underlying trends that reflect global shifts in energy consumption, environmental concerns, and technological innovation. A primary driver is the accelerating transition towards renewable energy sources like solar and wind power. While beneficial for sustainability, these intermittent sources necessitate flexible demand management to maintain grid stability. DRMS plays a crucial role in balancing this variability by encouraging load shifts during periods of high renewable generation or low supply, thus maximizing the utilization of clean energy and minimizing curtailment.
Furthermore, the escalating global electricity demand, particularly in rapidly urbanizing regions and industries, creates immense pressure on existing grid infrastructure. DRMS offers a cost-effective alternative to building new power plants or upgrading transmission lines solely for peak demand, by strategically reducing consumption during critical periods. Concurrently, increasing consumer awareness regarding energy costs and environmental impact, coupled with the proliferation of smart home devices and IoT, fuels the adoption of DRMS. These trends, supported by favorable regulatory frameworks promoting grid modernization and energy efficiency, collectively lay a robust foundation for sustained growth in the DRMS market.
Growing adoption of renewable energy sources and the need for grid flexibility.
Increasing global electricity consumption and peak demand management challenges.
Rising energy costs and the imperative for cost optimization for utilities and consumers.
Advancements in smart grid technologies, IoT, and artificial intelligence.
Government mandates and incentives promoting energy efficiency and demand response programs.
Decentralization of energy generation and increasing prosumer participation.
Growing focus on grid reliability and resilience against disruptions.
Environmental sustainability goals and carbon emission reduction targets.
Development of open platforms and interoperable standards for energy management.
What are the main enablers of market acceleration in the Demand Reaction Management System Market segment?
Market acceleration in the Demand Reaction Management System (DRMS) segment is significantly enabled by several synergistic factors, primarily driven by technological advancements and policy support. The widespread deployment of Advanced Metering Infrastructure (AMI) acts as a foundational enabler, providing the necessary two-way communication capabilities and granular data for effective demand response. Without real-time data on consumption and grid conditions, dynamic and targeted DR programs would be impossible. This infrastructure allows utilities to implement programs that incentivize or automate demand reductions with precision, offering immediate feedback to both the utility and the end-user.
Another key enabler is the continuous innovation in software platforms, including sophisticated analytics, machine learning algorithms, and user-friendly interfaces. These software solutions transform raw data into actionable insights, enabling predictive load forecasting, optimizing DR event dispatch, and personalizing energy management for various consumer segments. Furthermore, supportive regulatory frameworks and government incentives play a critical role in fostering market growth. Policies that mandate or encourage demand response programs, provide financial incentives for participation, or facilitate market integration for DR resources, significantly lower adoption barriers for utilities and consumers alike, thereby accelerating market expansion.
Widespread deployment of Advanced Metering Infrastructure (AMI) and smart meters.
Advancements in data analytics, artificial intelligence, and machine learning for predictive insights.
Development of robust and scalable software platforms for DR program management.
Supportive government regulations, mandates, and financial incentives for demand response.
Increasing adoption of IoT devices and smart appliances in residential and commercial sectors.
Growing integration of distributed energy resources (DERs) like rooftop solar and battery storage.
Standardization efforts for communication protocols and interoperability.
Enhanced cybersecurity measures to secure DRMS infrastructure.
Competitive market designs allowing demand response to participate in wholesale energy markets.
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Key Players of Demand Reaction Management System Market:
Siemens
General Electric
Eaton
Honeywell
Schneider
ABB
Eneroc
Comverge
Opower
Johnson Controls
What are the key drivers, challenges, and opportunities shaping the growth of this market?
The Demand Reaction Management System (DRMS) market is shaped by a dynamic interplay of driving forces, inherent challenges, and promising opportunities. Key drivers include the global push for energy efficiency and sustainability, aimed at reducing carbon emissions and mitigating climate change. The increasing prevalence of intermittent renewable energy sources, such as solar and wind, necessitates flexible grid management solutions, positioning DRMS as a critical tool for maintaining stability. Additionally, rising electricity prices and the growing demand for grid modernization incentivize both utilities and consumers to adopt demand response programs for cost optimization and enhanced reliability.
However, the market also faces notable challenges. A primary hurdle is the complexity and initial cost of implementing sophisticated DRMS infrastructure, including smart meters and advanced communication networks. Overcoming regulatory barriers and fostering greater consumer awareness and participation are also crucial, as widespread adoption depends heavily on behavioral shifts and trust in these systems. Despite these challenges, significant opportunities abound. The integration of DRMS with emerging technologies like Electric Vehicle (EV) charging infrastructure, building energy management systems (BEMS), and further advancements in AI and IoT offers vast potential for market expansion and innovation. Furthermore, the growing trend of decentralization in energy grids and the development of energy communities open new avenues for localized and peer-to-peer demand response initiatives.
Drivers:
Rising global energy demand and strain on traditional grids.
Increasing integration of intermittent renewable energy sources.
Growing focus on energy efficiency and carbon emission reduction targets.
Supportive government policies and regulations promoting demand response.
Advancements in smart grid technologies and IoT adoption.
Economic incentives for consumers and utilities to reduce peak demand.
Challenges:
High initial investment costs for DRMS infrastructure and implementation.
Lack of standardized communication protocols and interoperability issues.
Consumer reluctance or apathy towards participation in DR programs.
Data privacy and cybersecurity concerns associated with real-time energy monitoring.
Complexity in designing and managing diverse demand response programs.
Regulatory hurdles and market design limitations in some regions.
Opportunities:
Integration with electric vehicle (EV) charging infrastructure for smart charging.
Expansion into microgrids and energy communities.
Development of more sophisticated AI and machine learning algorithms for predictive DR.
Partnerships with smart home device manufacturers and platform providers.
Untapped potential in emerging economies with rapidly expanding grids.
Evolution of DR into value-added services beyond simple load curtailment.
What Is the Future Scope of the Demand Reaction Management System Market?
The future scope of the Demand Reaction Management System (DRMS) market is expansive, characterized by deepening integration with the broader energy ecosystem and increasingly sophisticated capabilities. As grids become smarter and more decentralized, DRMS will evolve from merely responding to peak demand to proactively optimizing energy flows across the entire system. This includes seamless coordination with distributed energy resources (DERs) such as rooftop solar, battery storage, and electric vehicles (EVs), transforming them into active participants in grid balancing rather than just passive consumers or producers. The ability to manage and orchestrate these diverse assets will be central to grid resilience and efficiency.
Furthermore, the application of artificial intelligence and machine learning will become even more prevalent, enabling highly predictive and automated demand response programs that anticipate grid needs and consumer behavior with greater accuracy. This will allow for more granular and personalized energy management, offering tailored solutions for individual homes, businesses, and industrial facilities. The future also points towards DRMS playing a pivotal role in creating more sustainable and equitable energy systems, by facilitating the integration of higher percentages of renewable energy, reducing the reliance on fossil fuel-based peaker plants, and empowering consumers with greater control over their energy consumption and costs. Ultimately, DRMS is set to become an indispensable component of the intelligent, sustainable, and flexible energy grids of tomorrow.
Enhanced integration with distributed energy resources (DERs) and smart grids.
Advanced predictive analytics and AI-driven automation for DR events.
Expansion into new sectors like electric vehicle charging infrastructure and smart cities.
Increased focus on transactive energy platforms and peer-to-peer energy trading.
Development of highly personalized and localized demand response programs.
DRMS as a service (DRaaS) offering greater flexibility and accessibility.
Greater emphasis on grid resilience and cybersecurity in DR system design.
Proliferation of virtual power plants (VPPs) aggregating DR resources.
Expansion into emerging markets with rapidly developing energy infrastructure.
What are the demand-side factors fueling the Demand Reaction Management System Market expansion?
Demand-side factors are crucial in driving the expansion of the Demand Reaction Management System (DRMS) market, reflecting a shift in consumer and business behavior towards more active energy management. A significant factor is the escalating cost of electricity, particularly during peak demand periods. Both residential consumers and commercial entities are increasingly motivated to reduce their energy bills, and DR programs offer direct financial incentives or savings opportunities for participating in load reduction. This economic driver encourages adoption and sustained engagement with DRMS.
Moreover, growing environmental awareness and a desire for sustainability are influencing consumer choices. Many individuals and organizations are keen to lower their carbon footprint and contribute to a greener energy grid, finding DRMS a viable avenue to achieve these goals by optimizing energy use and supporting renewable energy integration. The proliferation of smart home devices, IoT-enabled appliances, and building management systems also empowers consumers with greater control over their energy consumption, making participation in DR programs more convenient and automated. This technological readiness, combined with a desire for cost savings and environmental responsibility, collectively fuels the demand-side expansion of the DRMS market.
Rising electricity prices and the desire for cost savings among end-users.
Increasing consumer and business awareness of energy efficiency benefits.
Growing environmental consciousness and demand for sustainable energy practices.
Proliferation of smart home devices, IoT-enabled appliances, and building management systems.
Desire for greater control and visibility over energy consumption patterns.
Government and utility-provided incentives and rebates for DR program participation.
Increased adoption of electric vehicles (EVs) requiring smart charging solutions.
Growth of distributed generation (e.g., rooftop solar) encouraging self-consumption and grid interaction.
Demand for enhanced comfort and productivity through optimized energy use in buildings.
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Segmentation Analysis:
By Type:
Residential DRMS
Commercial DRMS
Industrial DRMS
By application:
Manufacturing
Energy & Power
Agriculture
Segmental Opportunities
The Demand Reaction Management System (DRMS) market presents distinct opportunities across its various segments, largely due to the unique energy consumption patterns and regulatory environments within each. In the residential segment, the widespread adoption of smart home technologies and increasing consumer awareness about energy costs are creating fertile ground for growth. Opportunities here lie in developing user-friendly, automated DR solutions that integrate seamlessly with existing smart devices and offer clear, tangible benefits such as bill reductions or rewards, encouraging mass participation through intuitive platforms and personalized programs.
For the commercial sector, opportunities are driven by the need for operational efficiency, compliance with energy regulations, and the potential for significant savings in larger facilities. Solutions that offer sophisticated analytics, integrate with Building Energy Management Systems (BEMS), and can optimize energy use across diverse commercial premises, from offices to retail spaces, will see strong demand. The industrial segment, characterized by high energy consumption and specific operational requirements, offers opportunities for highly customized and robust DRMS. Focus areas include solutions that can manage complex industrial loads without disrupting critical processes, enabling participation in wholesale energy markets, and leveraging on-site generation or storage for maximum benefit, ultimately enhancing resilience and reducing operational expenditures.
Residential DRMS: Opportunities in mass market adoption through user-friendly interfaces, smart appliance integration, and clear incentive programs.
Commercial DRMS: High potential for energy cost savings, compliance with green building standards, and integration with existing building management systems.
Industrial DRMS: Niche opportunities in managing large, critical loads, leveraging on-site generation, and participation in specialized industrial demand response programs.
Manufacturing Application: Enhancing energy efficiency in production processes, managing peak loads without disrupting operations, and optimizing energy procurement.
Energy & Power Application: Improving grid stability, integrating renewable energy, reducing transmission and distribution losses, and optimizing power plant dispatch.
Agriculture Application: Managing irrigation pump loads, optimizing energy use for climate-controlled farming, and leveraging renewable energy sources on farms.
Development of specialized solutions for small and medium-sized enterprises (SMEs) within commercial DRMS.
Expansion of DRMS in remote or off-grid industrial operations for enhanced energy self-sufficiency.
Tailored DR programs for specific residential demographics, such as EV owners or solar prosumers.
Regional Trends
The Demand Reaction Management System (DRMS) market exhibits diverse regional trends, shaped by varying energy policies, grid infrastructure development, and economic conditions.
North America
North America remains a leading market for DRMS, driven by mature regulatory frameworks that actively promote demand response as a resource. The region benefits from significant investments in smart grid technologies and advanced metering infrastructure, particularly in the United States and Canada. Utilities here have extensive experience with demand response programs, often offering robust incentives for participation, which has fostered high adoption rates across residential, commercial, and industrial sectors. The increasing integration of renewable energy and the need for grid modernization also fuel continued growth, with a strong emphasis on integrating DR with distributed energy resources and electric vehicle charging.
Strong regulatory support and established demand response markets.
High penetration of smart meters and smart grid infrastructure.
Emphasis on grid reliability and resilience.
Significant utility investment in DR programs and incentives.
Growing integration of DR with renewable energy and EVs.
Asia-Pacific
The Asia-Pacific region is poised for substantial growth in the DRMS market, driven by rapidly increasing energy demand, urbanization, and a strong push towards sustainable development. Countries like China, India, Japan, and South Korea are making significant investments in smart grid infrastructure and renewable energy. While some markets are still in nascent stages, the sheer scale of energy consumption and the need to alleviate pressure on existing grids present immense opportunities. Government initiatives to improve energy efficiency and reduce carbon emissions are catalyzing the adoption of DRMS, with a focus on large industrial consumers and smart city developments.
Rapidly growing energy demand and urbanization.
Increasing government focus on energy efficiency and climate goals.
Significant investments in smart grid infrastructure in key countries.
Developing regulatory frameworks supporting demand response.
Potential for large-scale industrial and commercial DR deployments.
Europe
Europe's DRMS market is characterized by strong policy drivers aimed at decarbonization and fostering a more integrated, flexible energy market. The European Union's clean energy package and national energy strategies are promoting demand response as a key component of grid balancing and renewable energy integration. While adoption varies by country, there is a clear trend towards market-based mechanisms for DR participation. The region emphasizes the role of DR in achieving energy independence and supporting cross-border energy flows, with innovation in virtual power plants and aggregation services being prominent.
Strong policy support for decarbonization and energy market integration.
Emphasis on renewable energy integration and grid flexibility.
Development of market-based mechanisms for DR participation.
Focus on virtual power plants (VPPs) and aggregators.
Varying adoption rates and regulatory maturity across countries.
Latin America
The Latin American DRMS market is in an emerging phase, with varying levels of development across countries. Brazil, Mexico, and Chile are showing nascent signs of adoption, primarily driven by the need to manage growing electricity demand, reduce transmission losses, and integrate renewable energy sources. Challenges include less mature regulatory environments and limited smart grid infrastructure compared to developed regions. However, the increasing investment in energy infrastructure and the potential for significant energy savings in industrial and commercial sectors offer long-term growth prospects.
Emerging market with significant growth potential.
Increasing electricity demand and grid modernization needs.
Developing regulatory frameworks and pilot programs.
Focus on industrial and commercial energy efficiency.
Challenges in infrastructure development and market maturity.
Middle East & Africa
The Middle East and Africa region presents a unique landscape for DRMS. In the Middle East, particularly the GCC countries, large-scale infrastructure projects, rapid urbanization, and a strong push for diversification from oil-based economies are driving interest in smart grid technologies and energy efficiency. Countries like UAE and Saudi Arabia are investing in DR to manage soaring cooling loads and integrate solar power. In Africa, DRMS adoption is largely limited to specific industrial applications and pilot projects, with opportunities tied to rural electrification initiatives, distributed energy resources, and the need to optimize nascent grids.
Rapid urbanization and increasing energy demand in the Middle East.
Focus on diversifying energy sources and smart city development.
Significant cooling loads driving DR needs in hot climates.
Limited widespread adoption in Africa, with localized industrial applications.
Opportunities tied to rural electrification and distributed energy solutions in Africa.
Which countries or regions will be the top contributors to the Demand Reaction Management System Market growth by 2032?
By 2032, several countries and regions are projected to be the top contributors to the Demand Reaction Management System (DRMS) market growth, reflecting a global shift towards smarter, more sustainable energy grids. North America, particularly the United States, is expected to maintain its leading position due to well-established regulatory frameworks, advanced smart grid infrastructure, and continuous innovation in DR technologies. The mature market, coupled with ongoing grid modernization efforts and aggressive renewable energy targets, will ensure sustained high adoption rates across all sectors.
The Asia-Pacific region, led by China, India, and parts of Southeast Asia, is anticipated to emerge as a powerhouse for DRMS growth. The sheer scale of population and industrial expansion, coupled with unprecedented investments in smart cities and renewable energy capacity, will drive massive demand for effective load management solutions. Governments in these regions are increasingly recognizing the necessity of DR to balance growing electricity demand and integrate intermittent renewables. Europe will also remain a significant contributor, with countries like Germany, the UK, and the Nordic nations driving innovation through progressive energy policies and a focus on integrating DR into wholesale energy markets and decentralized grids.
North America (primarily the United States): Due to mature markets, supportive regulations, extensive smart grid deployments, and strong utility investments.
Asia-Pacific (led by China, India, and Japan): Driven by massive energy demand growth, rapid urbanization, significant renewable energy integration, and increasing government initiatives for grid modernization.
Europe (notably Germany, UK, and Nordic countries): Propelled by ambitious decarbonization targets, advanced energy market designs, and a strong focus on grid flexibility and distributed energy resources.
Emerging economies in Southeast Asia and parts of Latin America: While starting from a lower base, these regions will exhibit high growth rates due to industrialization, urbanization, and increasing need for efficient energy management.
Countries with high penetration of intermittent renewables and a need for grid balancing.
Nations investing heavily in smart city initiatives and integrated energy management platforms.
Outlook: What’s Ahead?
The future outlook for the Demand Reaction Management System (DRMS) market is one of transformative evolution, positioning it as an indispensable component of the next-generation energy landscape. The product is rapidly evolving beyond a mere utility tool for peak load management to a fundamental necessity for businesses and a lifestyle enhancer for consumers. For businesses, DRMS will become integral to optimizing operational costs, achieving sustainability goals, and enhancing energy resilience. For residential users, it will seamlessly integrate into smart homes, automating energy choices to save money and reduce environmental impact without compromising comfort. This evolution signifies DRMS moving from a niche technology to a mainstream energy management solution that directly impacts daily operations and living.
Looking into the next decade, customization, digital integration, and sustainability will be the defining pillars of DRMS development. Customization will enable highly personalized energy management solutions, adapting to individual preferences, operational needs, and specific renewable energy profiles. Digital integration will deepen, with DRMS platforms seamlessly communicating with a vast ecosystem of IoT devices, electric vehicles, grid infrastructure, and other distributed energy resources, forming a cohesive and intelligent energy network. Sustainability will remain a core driver, as DRMS plays an increasingly critical role in facilitating higher renewable energy penetration, reducing the need for fossil fuel-based generation, and supporting a cleaner, more resilient energy future. The emphasis will shift towards a proactive, predictive, and holistic approach to energy management, where demand response becomes an embedded function rather than an add-on.
The product is evolving into a lifestyle or business necessity:
For businesses: Essential for operational cost optimization, energy resilience, and meeting sustainability mandates.
For homes: Seamless integration into smart home ecosystems for automated savings and comfort, evolving from a utility program to a smart living feature.
For cities: Integral to smart city infrastructure, managing diverse loads for efficiency and environmental benefits.
The role of customization, digital integration, and sustainability in the next decade:
Customization: Highly personalized DR programs tailored to individual consumption patterns, preferences, and specific building types or industrial processes.
Digital Integration: Deepening interoperability with IoT devices, smart appliances, EVs, building management systems (BMS), and grid operations via advanced APIs and cloud platforms.
Sustainability: Crucial for maximizing renewable energy integration, reducing carbon emissions by avoiding peaker plant use, and fostering a greener energy economy.
Development of AI-driven predictive DR that anticipates grid needs and consumer behavior.
Expansion into transactive energy markets enabling peer-to-peer energy sharing and local optimization.
Increased focus on cybersecurity and data privacy as DR systems become more interconnected.
DRMS becoming a key enabler for energy community models and microgrids.
What this Demand Reaction Management System Market Report give you?
Comprehensive analysis of the Demand Reaction Management System (DRMS) market size, including historical data, current valuation, and future growth projections (CAGR).
Detailed insights into the major milestones that have shaped the DRMS market's development and its current strategic importance in the energy sector.
Identification and explanation of the key underlying trends driving both current and future growth of the DRMS market.
Examination of the primary enablers and accelerators contributing to market expansion in the DRMS segment.
An in-depth look at the key drivers, challenges, and opportunities that are influencing the growth trajectory of the DRMS market.
A clear outline of the future scope of the Demand Reaction Management System market, including emerging applications and technological advancements.
Analysis of the demand-side factors that are fueling the expansion and adoption of DRMS across various end-user segments.
A granular segmentation analysis of the DRMS market by type (residential, commercial, industrial) and application (manufacturing, energy & power, agriculture).
Identification of specific segmental opportunities within the DRMS market that industry players can capitalize on for growth.
Thorough regional trends analysis across North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa, highlighting key growth dynamics and market characteristics.
Projections on which countries or regions are expected to be the top contributors to DRMS market growth by 2032.
A forward-looking outlook on the market, discussing how DRMS is evolving into a necessity and the role of customization, digital integration, and sustainability.
Frequently Asked Questions:
What is the projected Compound Annual Growth Rate (CAGR) for the Demand Reaction Management System market?
The market is projected to grow at a robust CAGR of approximately 19.8% from 2025 to 2032.
What is the estimated market valuation for the Demand Reaction Management System market by 2032?
The market valuation is expected to reach approximately USD 12.5 Billion by 2032.
What are the key trends driving the growth of the DRMS market?
Key trends include the increasing integration of renewable energy, rising global electricity demand, advancements in smart grid technologies, and growing emphasis on energy efficiency and sustainability.
Which region is expected to be a major contributor to the DRMS market growth?
North America, particularly the United States, is expected to remain a significant contributor, while the Asia-Pacific region, led by China and India, is poised for substantial growth.
What are the main types of Demand Reaction Management Systems?
The main types include Residential DRMS, Commercial DRMS, and Industrial DRMS.
What are the primary applications of DRMS?
Primary applications include Manufacturing, Energy & Power, and Agriculture sectors.
What are the main enablers of market acceleration for DRMS?
Enablers include widespread deployment of Advanced Metering Infrastructure (AMI), advancements in data analytics and AI, and supportive government regulations and incentives.
What is the future scope of the DRMS market?
The future scope includes enhanced integration with distributed energy resources, advanced predictive analytics, expansion into new sectors like EV charging, and a focus on transactive energy platforms.
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