How To: White label and produce a commercial campaign for a brand

The BRICKS team shares their essential tips to successfully produce a commercial campaign

In the world of creative production, white labeling refers to the process of delivering work on behalf of another brand, agency, or client – often without your own branding or public credit. This can include any branded visual content (video, photography, social media, etc.) created to promote a product, service, or idea. This means you’re essentially acting as a behind-the-scenes creative partner, providing high-quality work that looks and feels like it came directly from the client.

This approach is especially common in commercial production, where external teams are brought in to develop commercial campaigns: strategic and branded content initiatives that promote a product, service, or message across media platforms. Whether it’s a series of campaign images, a 30-second video ad, or a social content series, these projects require detailed planning, cross-functional collaboration, and creative execution that aligns tightly with the client’s brand identity.

Read below as we walk through key best practices for producing a white-labeled commercial campaign that’s smooth, strategic, and successful from pre-production to post.