Songwriting Magazine Podcast: ‘Press’ with Hannah Gould

This episode features an experienced music publicist who’s helped everyone from unsigned bands to global stars tell their story

This time we’re taking a step behind the curtain to explore a part of the music world that often remains mysterious: PR. Helping us navigate this crucial area is Hannah Gould, a seasoned publicist with a CV that includes Adele, Dizzee Rascal, Biffy Clyro, and Janelle Monáe, as well as years of experience at Beggars Group, Columbia, and Atlantic before launching her own independent agency.

In a refreshingly honest and jargon-free conversation, Hannah chats with Duncan about what music PR actually involves in 2025 – from building a story and knowing who to pitch to, through to why there’s no shame in doing it yourself when you're just starting out. She explains why press coverage still matters in the streaming age, how to know when you're ready to hire a publicist, and what artists should have in place first. Spoiler: it’s not just about having a single to plug.

As well as plenty of practical advice, Hannah also shares insights into how the landscape has shifted post-COVID, why print still has value, and why artists shouldn’t feel pressured to be “on” 24/7 on social media. For any songwriter wondering how to get their music heard beyond their own followers, this episode is full of wisdom from someone who’s helped countless artists get seen and heard.

Whether you’re PR-curious or just want to understand what goes on behind the scenes, this one’s for you. And if there’s another corner of the music business you’d like us to explore, drop us a line at podcast@songwritingmagazine.co.uk (Abre numa nova janela) – we’re all ears.

Members can listen to this episode of the podcast using the audio player below, or via Spotify (Abre numa nova janela)